Welcome to
Sport In Life

Your leading importer and distributor of premium sports brands and equipment across the UAE and Arabian Gulf.

Our brands are distributed through a tailor made sale and marketing strategy. Through our expertise and ambition, we aim to ensure optimal brand activation and total customer satisfaction.

Read the latest news in our new community section

Find out more about our brands

Looking for a service centre?

Does your Polar product need servicing? Click below for service information.

Want to buy our products?

Click below to access our store finder and find a stockist near you.

Latest from the community

Wearing SAFE ID could save your life, so why would you leave home without it? Athletes and sporting enthusiasts using public roads cannot rely on drivers alone for their safety, so taking personal precautions is absolutely paramount and SAFE ID is one such necessary precaution. Wearing one of these bracelets will not only give your loved ones peace of mind, but it will ensure that in the event of an accident, your emergency information will be immediately available to those first on the scene, saving precious seconds, minutes and potentially your life. Continue reading »