About us

Sport in Life Distribution is a division of Girot Trading LLC, a family owned trading company established in 1995 in Dubai by Nicolas Girot.

Woman runningSince its creation, Girot Trading has been specializing in the distribution of equestrian equipment and accessories, as well as veterinary products. The activity has developed under the name of Bonjour Equestrian Supplies, and has grown a client base across the Gulf countries establishing itself as one of the most recognized equine wholesalers in the region.

In 2004, as a result of an opportunity in the market, the Sport in Life division was created with the goal of driving the distribution of premium sports brands into the Gulf Cooperation Council (GCC) countries – Qatar, Saudi Arabia, Oman, United Arab Emirates, Bahrain, and Kuwait, as well as to the Republic of Iran.

Man preparing to cycleEach brand is distributed through a tailor made sale and marketing strategy, catering for retail opportunities as well as for professional sports academies and clubs requirements. Today, our brands are available to customers through a network of over 30 retail stores and point of sales spread across the region.

The team at Sport in Life Distribution is made of dynamic and passionate individuals with combined experience in sport brands marketing, sport physiology and regional trade expertise, as well as a personal passion in many of the sports we currently cater.

Through our expertise and ambition, we aim to ensure optimal brand activation and total customer satisfaction.

Find out more about our brands

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