Brand info:

We observe the now, decode the new and create the next!


Silverback is a global company that consists of a brand and a company. In 2004, the Silverback brand was founded by Deon Retief – an entrepreneur, visionary and strategist with more than 22 years attended of experience in the bicycle industry, which has conducted extensive, in-depth brand studies and more than 400 independent bicycle dealers in more than 45 countries.

Our company is progressive and forward-thinking, which is focused on process, design and development and the acceleration and the progress of the innovation cycle. Silverback makes the Movement to own!

The owner and founder Silverbacks has established a marketing presence in countries such as Australia, New Zealand, South Africa and Mauritius. Market conditions in the southern hemisphere of the brand offered both an ideal research and development platform as well as a solid foundation.

Since 2008, we have increased demand from European markets. This marks the international debut of evolution Silverbacks. On the basis of Deon attention to detail and technique, and due to its design knowledge it was natural to choose Germany for the development of global business and development center of Silverback.

In January 2010, the Silverback Technology GmbH was founded, which is owned by the global Silverback brand now. The establishment of Germany as the center of global business was fully realized by the sale of property in Stuttgart and the design of plans for a global business center. To become a really big German companies, Germany remains central to the design, development and ownership of the brand.


Stores in:



Go Sport
Dubai Mall
Dubai, United Arab Emirates
Tel. +9714-3253595

Pro Bike
Mall of the Emirates
Dubai, United Arab Emirates
Tel. +9714-3255705


Go Sport
Yas Mall
Abu Dhabi, United Arab Emnirates
Tel. +9712-5650812

Go Sport
Bawabat Al Sharq Mall
Abu Dhabi, United Arab Emirates
Tel. +9712-8568240

Go Sport
Abu Dhabi Mall
Abu Dhabi, United Arab Emirates
Tel. +9712-6454595

Adventure HQ
Dalma Mall
Abu Dhabi, United Arab Emirates
Tel. +9714-4456995



Go Sport
City Centre Doha Mall
Doha, Qatar
Tel. +974-44631644

Go Sport
Villagio Mall
Doha, Qatar
Tel. +974-44157460



Go Sport
Muscat Grand Mall
Muscat, Oman
Tel. +9682-4399955

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